Customer Smarts Podcast

Packed full of customer experience insight and examples to help CX leaders and marketers create better CX.

Watch below or tune in to

Customer Smarts Podcast

Watch below or tune in to

Featured Episodes

Nick provides an insightful journey of how he designed one of the most innovative coffee machine experiences in the world that rivals many cafés.

Justin draws on his experience working inside a high performance sports culture to provide some really valuable insights for business and CX leaders.

We open the lid on the world of customer decisioning which focuses on how to make smarter use of customer interaction data to drive the next best action. Pete shares the programs he has delivered which have generated enormous additional revenue.

There’s so much wastage when it comes to driving customer growth. Gareth gives some great insight into the challenges and explains some smarter ways to drive growth.

Some executives can’t get past seeing CX as a cost. Yvette provides some amazing insight on how you can get them to think differently and unlock far bigger CX budgets.

In most companies between 10-30% of customers are at risk of leaving. Libby explains how they are combining AI + Behavioural Science to prevent customer loss.

Vida gave some great insight into how Endeavour Group designed their customer intelligence and are using it to drive their entire business.

Mat provided a mind blowing perspective on how the current form of the internet is a fickle web of tech systems and data holding us back from delivering the CX we should be.

Engaging with customers has become increasingly complex. Danny provided some great perspective on how to deliver a consistent customer experiences across a myriad of channels.

Shaden gave some amazing perspective into what has driven the need for this role, cleared up the key differences between a CMO and a Chief Customer Officer and much more.

AI and personalisation are top of mind for every CX leader and marketer. We were lucky enough to have Salesforce Chief Technology Officer (ANZ) Dr Gayan Benedict join us to give some amazing insights.

Customer experience or CX is a term that’s getting used more and more every day. So we’re going to give you 5 key reasons why it's become so important.

Uncover some things you might not be thinking about when it comes to your customer data.

Some amazing insight on leadership, building a great culture, customer strategy, the impact of branding in CX and how to sell ideas from a true master.

Learn about the key areas that might be holding you back from maximising your marketing technology.

Struggling to get your organisation to move away from short term product centric thinking when it comes to engaging your customers?

We talk through how to create great customer segmentation and use it to unify your organisation.

We deep dive into the pain that silos create and highlight the key areas that you need to watch out for.

Contact

If you have any questions from watching our podcast or would like us to help you with your customer experience, then send us a message