Episode # 02
Are you a marketing or CX leader that’s finding it hard to get the rest of the organisation on the same page when it comes to your customer segmentation? In this episode we’re going to talk through how to create great customer segmentation and use it to unify your organisation. We will cover what to avoid, barriers, tips and some examples of great segmentation.
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Customer Smarts acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders' past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.