Tackling AI & Personalisation

Guest: Salesforce Chief Technology Officer (ANZ) Dr Gayan Benedict

Episode # 08

Overview

AI and personalisation are top of mind for every CX leader and marketer. We were lucky enough to have Salesforce Chief Technology Officer (ANZ) Dr Gayan Benedict join us to give some insights on how to tackle AI and personalisation at scale. We also discussed how to improve the CMO & CTO relationship and maximising marketing technology utilisation.

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