Episode # 01
Are you a marketing or CX leader that’s struggling to keep up with customer expectations constantly rising? Organisational silos are probably one of the core culprits holding you back. In this episode we dive deep into the pain that silos create. Firstly we explore why silos exist and what types of silos there are as well as looking at the key areas silos impact including data, customer segmentation, customer engagement and technology.
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Customer Smarts acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders' past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.